The What,How and Who about SEO Agencies in Dubai

By Nadia Patel
07 . 16 . 21

If you’re looking to increase the ranking of your website on Google, then SEO companies in Dubai can help. These agencies specialize in optimization and will do a complete analysis of your site to find out what needs to be done. With an optimized website, you’ll have more visitors who are interested in buying from you!

What is SEO in Dubai?

SEO agency in Dubai specializes in increasing the ranking of your website on Google. They do this by analyzing your website and determining what needs to be done to increase it’s rank. This includes keyword research, optimization for both text and images, site speed optimization, link building strategies and more!

Dubai Skylines

What do you need from SEO agencies?

There are many different SEO services that you need to have and most businesses require a variety of them.

Your needs will depend on your industry, but here are some general areas to consider:

  • Local SEO (local optimization for local search engines)
  • Content marketing (content creation, social media content, blog posts)
  • PPC (pay-per-click advertising)

We will talk more in details about how to improve the search engine results in the following sections.

SEO Services are part of digital marketing strategies that help your website rank higher in search engine results.

Marketing team illustration

In order to have a successful SEO campaign, you need an agency that is knowledgeable in all aspects of the digital marketing aspects. In Dubai there are many different agencies that specialize in the various services and can help make your business thrive!

SEO enables digital marketers to focus on the digital aspect of their client’s business, by helping them optimize content and keywords for web traffic through organic SEO practices like link building, video optimization and social media engagement. The digital marketer is able to achieve his/her client, a loyal customer base with SEO Services.

Why SEO in Dubai?

Wondering why you need SEO, and what it entails?

It is a crucial part of any digital marketing plan, and should be thought about in the early stages. SEOs provide your business with an edge over your competitors by being found higher on the search engine results page-which allows you to earn more customers!

Since SEO plays a big role on Digital Marketing, we’ve wrote a full article here about finding the best digital marketing agencies in Dubai, hope it helps!

SEO agencies offer a variety of services for various needs that your business may have. These include:

  • Keyword research and analysis: to find the right keywords for your website.
  • Content creation and marketing: to create content that will rank well in search engines.
  • Link building (building quality links to your website) and social media marketing: to get your business found on various websites.
  • Video content optimization: in order to get more views, likes and shares of your videos online.
  • SEO copywriting: in order to make your website content more engaging.
  • Tracking and reporting: in order to achieve success!
  • Blogging (blog content that is keyword rich, use social media engagement for blog posts, etc.)
An illustration of how marketing can be done with the right strategy, in a form of a chess pawn

If content is done right, it can take your business places, here are few examples on how it can change the way you look at things!

The search engine optimization service, also called search engine marketing or search engine promotion, helps search engines rank your website higher in the search engines results.

An SEO campaign is a set of different digital marketing actions that aim to improve rankings and traffic from search engines for your website. It focuses on building authority for the site, as well as search engine visibility, which is the number of search engines that link to your site.

Who should use SEO (Search Engine Optimization) services in Dubai?

The answer to this question is quite simple. It does not matter if you are running an e-commerce site; whether it is about promoting your restaurant, or building a blog for fun. SEO is important for all of these kinds of websites and it is not just about ranking high on Google search results pages, but also getting traffic from other sources like social media, e-mails etc.

But here are some examples of entities that can find SEO useful for scaling their business.

E-Commerce Woman business owner

Small Businesses – the search engines are the primary way for people to find your business online.

Large Enterprises – SEO is the best solution for optimizing large, complex websites with multiple pages and content types over a variety of domains and geographical regions in order to maximize the company’s return on investment (ROI).

Website Administrators – if you administer your website and the site is not optimized for search engines, the website’s visibility will be dramatically reduced.

Developers and Webmasters – if you’re a developer or webmaster who needs to tackle the challenge of large-scale SEO optimization projects with multiple pages and content types on various domains and geographical regions, then your best bet is to use an outsourced SEO Agency in Dubai.

The list goes on of who should use SEO, but these are the main ones.

Of course SEO requires you to have access to your website and a bit of understanding on how the web works, incase you need help. here’s an article on things to know when you’re searching for a web design company in Dubai.

What does an SEO optimized site offer and why is it better for you to have one of those websites?

It offers many things, traffic to your website being the first one.

It can also offer a way for you to be found by potential customers who are looking online now or in the future.

An optimized site will have an increased page rank and higher search engine rankings, which means more traffic from people using Google Search as well as other popular search engines like Yahoo and Bing.

What are some of the benefits you can get by having one of those websites?

An optimized site can

  • Generate organic traffic that might not have found you otherwise .
  • Have a higher page rank and search engine ranking, both meaning more traffic from people using Google Search as well as other popular search engines like Yahoo and Bing.
  • Increase organic traffic by getting a higher ranking in search engines like Google
  • Have fewer traffic killing mistakes like duplicated content, technical errors that slow down your website’s performance or prevent search engine crawlers from accessing it at all, and broken links to other pages on the same domain.
  • Help you find more customers through increased page rank
  • Offer a way for you to be found by potential customers who are looking online now or in the future.
  • Help maximize your company’s return on investment (ROI)
Two women at work going through a growth report

What is ROI?

ROI is the return on your investment.

It is calculated by dividing the gain or profit of an investment with the time needed to generate these results. The ROI can be used for a business operation, as well as if policies created are profitable and worth their cost. It calculates how much money you make minus how much your investment was in order to determine whether a project will be profitable in the future.

How do you measure success of a website’s ranking on Google?

To measure your SEO results , you need to start with your Digital Marketing objectives. What do you want from a ranking on Google?

For example, if you’re looking for more customers, then the organic traffic would be of interest – this is how many people are coming to your site after searching for keywords related to what you offer.

Click-through rate (CTR) is another important factor to consider. It’s by far one of the most accurate ways for measuring your SEO success, and it tells you how many people are clicking on a link in the search engine result page after searching for keywords related to what you offer.

Successful Businessman

In order to have an effective campaign, make sure that your company has an agency who can provide all the different SEO services you need.

Is SEO free of cost?

Yes, the process of SEO can be free. There are many tools and resources to help you with the SEO optimization for your website such as Google’s Keyword Tool or the Moz Open Site Explorer. However, the investment in an agency will ensure a thorough analysis that is personalized to meet your company’s needs and goals.

It will save the time, resources and headaches that come with trying to do it alone or hiring an inexperienced intern.

Is SEO a waste of money?

If you have a decent budget, it can be a worthwhile investment.

The goal is to get your website in front of as many people on the Internet as possible so that traffic will increase and revenue will rise. To do this, a sepcialized SEO company in Dubai will use data gathered from various sources to create a report that outlines the current state of your website, what it needs to improve for ranking higher on search engine results pages (SERPs), and how long your anticipated gains will take.

Is SEO paid and How much would it cost me?

You can do it yourself but if you’re not skilled enough, it can be a waste of time and money.

A sepcialized SEO company in Dubai will charge by the hour or project but they’ll provide both short-term gains as well long-term success for your business.

Businessman measuring money

it can cost anywhere from $500 to tens of thousands of dollars for a decent SEO campaign.

The cost can depend on a number of factors, such as the size and complexity of the website, how much traffic it gets or what services are required for its optimization.

The first thing you need to do is decide what sort of SEO service your company needs: basic maintenance? A complete overhaul? Once you know what sort of service your company needs, then it’s time to get in touch with a few agencies and ask for quotes.

Are SEO services worth it, worth your money?

You’ve decided to invest in SEO and an agency. You are thinking about the budget, what they offer, and how you will get a return on investment (ROI) with their services. But is it worth the money?

The answer is yes! It is a sound investment in your company’s future success and profitability. Your ROI depends on the goals you set for yourself though so make sure they are the right ones.

The SEO agency can help your company by improving rankings for chosen keywords so that new people looking for your services will find you. They can also manage and monitor the SEO optimization process to ensure that it is running smoothly, driving traffic to your site, increasing sales revenue and profits, reduce costs of online marketing, decreasing bounce rates on pages with less than a 60% conversion rate or reducing PPC costs by 50%.

User doing a Pay per click management

The SEO agency can help optimize your website for search engines so that more people find it when they are searching the internet with relevant keywords or phrases related to what you offer. They will work on keyword research to best summarize what your company does, the language it should be written in, the links to your content and the best time of day for publishing.

Why Is it important to rank on the first page of Google?

This is the most important factor for the success of any SEO campaign.

What are the factors to consider in the ranking process?

The first page of Google rank will depend on the number and quality of incoming links, the length of time the website has been running, content relevancy to target keywords or phrases (this includes headlines), use of meta tags (keywords, the description meta tag and the title), the freshness of the website content and the number of indexed pages.

Does the SEO process take a long time?

The amount of time the optimization process takes will depend on the goals you have set for yourself and the website content.

A reputable, experienced consultant can work with your company to determine how often search engine crawlers come by to index the site (this is called crawl rate). The company will also take the time needed to assess the website and the optimization process.

The period is takes can vary from a few months to a year, the longer the period, the better for your SEO.

Co-workers that are good with time management

What do I need to know before hiring your SEO agency in Dubai?

It’s important to find out what the SEO company’s process is and how they’ll work with your site.

The agency should offer a search engine optimization strategy that is good for your company’s needs and budget.

Ask about how they plan to get you search rankings.

If they aren’t willing to work within your budget, then it might not be worth hiring them in the first place! You’ll want the SEO agency who can provide quality search engine optimization services without breaking your budget.

Are there any risks?

The biggest risk of hiring the SEO companies in Dubai is not having a proper strategy in place for growth, which can ultimately lead to failure instead of success. Without implementation, you’re just wasting money on reoccurring monthly services that provide no long-term benefits.

Risks can also include the SEO agencies in Dubai not meeting their objectives or taking on a project that’s too big for them to handle.

What should I look out for?

If you’re satisfied with your current marketing strategy but want an extra boost of organic traffic, then this may be perfect for you! However, if you feel like it’s time to implement a more serious SEO strategy, then you may want to look into hiring the best companies in Dubai.


Avoid SEO agencies that guarantee the best of everything and be aware of what they’re doing to your site. It’s important for companies to know how Google scans your website, which keywords need heavy search engine optimization, and how much time it’ll take before you see any changes on SERPs. They should also be open to answering any questions you have and provide a contract so that both parties are on the same page.

Here are some tips on how to choose the right SEO agency

Before diving right in and contacting any of the agencies that seem promising, there are important factors to consider:

  • Experience with large projects
  • Amount of time it will take before seeing results
  • Budget – Skill level of the SEO professionals

Here are some good tips and questions to get you started:

  • Acknowledge your time limitations and focus on what’s most important to you
  • Find a company that has been tested in tough times, like Dubai is experiencing now.
  • Be cautious with companies who charge too little or too much for their services.
  • Consider a company that has done work for other businesses in your industry or related industries, to see how they have handled similar projects and what results their clients saw.
  • Does the agency provide work that matches your business goals? Are they experienced enough or do they specialize in something different?
  • Check out their portfolio of past work and ask for references.
  • Are they a reputable company that is well known in the industry? Do they offer guarantees or warranties on their services?
  • Do you feel comfortable with them as a business partner, or do you fear that communication will be difficult?
  • Is it important for your company to have a local SEO agency?
  • Are you looking for an online marketing partner or someone who specializes in rankings and visibility?

Many of these questions will need to be answered at length as the process unfolds. However, if you keep all this in mind from the outset you’ll make it much easier on yourself when it comes to choosing the right SEO agency for your business.

How do I know if a company will be responsive to my questions and concerns?

A reputable agency is not going to have any trouble answering all of the questions you may have when it comes down to their services or rates. They are also committed in providing transparency on what they provide and how much it.

How do I find an SEO consultant?

There are many ways the you can find a reputable consultant. Referrals from friends and colleagues, the company’s website or social media is one way to get in contact with the agency. Their social media can you give you great insights on their work. You may also look for them on LinkedIn by searching “SEO consultants”. You may also want to read reviews of reputable SEO agencies on websites like Google.

A Businessman Asking questions

When looking for an agency, be sure that they are registered with the appropriate authority or have a positive rating and reviews as this will help you find one that is trustworthy and reliable.

How do I know if the SEO service provider is really good?

A qualified consultant will be able to show you the before and after of the optimization process. You can also look at the company’s website for testimonials from previous clients or reviews on their service quality.

Do your homework and due diligence of all of the SEO agencies you are considering to find one that is best for your needs.

Are there any disadvantages?

The only disadvantage could be the hiring process or the contract your agency signs with you. It is important to read the small print in order to know that they are providing what you need for the best price.


It is the responsibility of the SEO company to provide you with the best service for the lowest price. Don’t be afraid to ask about their rates and how they work. It’s also important that the SEO agency has a proven track record , so it would be wise to look at which agencies have been in business the longest or are considered the most reputable.


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