The Ad store tasked us with creating a brand identity that truly embodied the mission of the Tawdheef employment fair. We wanted to create something unique, resonating with Emiratis and shining light to the job market. After much deliberation, we decided on “Zaheb”, a word meaningful in an Emirati dialect that stands for readiness. With this new name, came a modern yet empowering look and feel for the brand – one designed to instill excitement and motivation for those seeking employment opportunities!
2022 – 2023
The Ad Store | Informa | Tawdheef