Social media is a powerful tool for marketing, but it can also be damaging if not utilized correctly.
The most important thing to remember about social media is that each platform has its own rules and regulations, which you should make sure your brand follows in order to avoid any legal or financial consequences. Here are some tips on how to improve the social media presence of your company, here are some social media marketing tips to get you going!
Establishing of the Goals
Before using social-media platforms for marketing, establish what goals you hope to achieve with these channels. What do you want customers/clients/audiences to think when they see your posts? For example, would you like them to feel happy? Sad? Excited? Once this goal has been established, create an action plan to achieve it.
The right social media marketing Strategy
Having the right goals is important, but you also need strategies to successfully implement that goal into your social media channels. For example, if you want viewers to feel happy and laugh at your posts, you could come up with a joke about your product or create content around how useful it can be; another strategy might involve uploading pictures of customers who are using your product and posting their stories.
Monitor, monitor, monitor
You can’t be everywhere at once so it’s important to monitor the conversations that are happening about you. This way, you’ll know what people are saying about you before they post it online for everyone else to see. There may even be negative conversations, in which case it’s best to have a social media marketing strategy in place for how you are going to deal with them. By monitoring social media conversations, you will be able to determine who your most engaged audience members are and what resonates best with them.
Know Your Audience
One of the first steps in creating a successful strategy on social media, is knowing who your target audience is and understanding how they think. This may sound obvious but it’s surprising how many companies don’t take the time to truly understand their audience. If you don’t know who your target market is, you’ll have a much harder time understanding what resonates with them and how they think, which will impact all aspects of your social media strategy from goal establishment to monitoring.
Knowing your target market means knowing both demographics (age, ethnicity etc.) and psychographics (what do they value? what are their interests?). Once you know your audience on social media, you’ll be able to better craft content that’s relevant to them. For example, if many of your viewers are young mothers, you could create a social media campaign around being a good parent.
Align Goals with Business Goals
The social media strategy you use should align with the company’s business plan. This means that you should consider how social media can help achieve your business goals and ensure that everything points back to those objectives. For example, if you want more people to buy your product, it may make sense for you to focus more of your time on growing your followers rather than focusing on engagement.
Once your social media marketing strategy is in place, stick to it. It’s important never to stray from the goals you set out to achieve when you first developed this plan because doing so can risk alienating your audience. If viewing numbers drop or comments are negative, don’t panic; monitor social media closely for any concerns, but don’t make rash decisions based on one or two posts.
Collaborating with other social media users within your industry is a good way to improve your social media presence and grow your followers. By connecting with others, you can learn how to better connect with your target market; you can use their knowledge to create content that is more likely to resonate with your audience.
Read, read, read:
Keeping up on current events is beneficial for many reasons but it’s also important when you want to develop an engaging and a better social media presence. By reading the news regularly, you can learn about trending topics within your industry and be able to use this information in order to create content relevant to your target market.
Quality over quantity on Social Media
The quality of your social media marketing posts is always more important than the quantity. Posting regularly but not engaging with your audience or posting low-quality content will do more harm than good; in fact, it may end up hurting you and forcing you to spend more time and resources on creating a good social media online presence.
Whether you have a team or work solo, social media requires constant engagement from your end. Although you may have an intern monitoring social media for the day, they shouldn’t be writing posts themselves without any supervision. By always being on top of what is being said about your brand and making sure that you’re responding to questions and comments, you can increase the odds that people will have a better experience on social media.
If you want to improve your social media strategy, it may be beneficial if you were to conduct a deep dive into the psychology of how people think. People are complex creatures with many different motivations and desires; if you can get inside their heads at various stages in the buying process or lead funnel, then you’ll have an edge over other marketers who don’t take this step.
The neuroscience sales tips we’ve provided should help provide some ideas on how to leverage the power of human brain for marketing purposes- if all of this sounds intimidating and overwhelming, let us know! Our team is ready and waiting to partner with you to create a stellar plan that will drive more traffic online while considering what attracts our customers’ attention so they buy from your brand.