7 Ways Content Can Be Better Than SEO

By Nadia Patel
08 . 07 . 21

The phrase “content is king” has been around for a long time. It was first used in an article by Bill Gates in 1996, and since then many people have picked up on it as the mantra of modern marketing.

But what does it really mean? It means that content is one of the most important things you can provide to your customers, whether that be creative writing or graphics. If you want to ensure success for your business, it’s important to provide engaging content for your audience. Here are 7 ways content can help you stand out!

Ease of Content

Content doesn’t need to be difficult. You don’t need a degree or even any kind of qualification to create engaging content for your customers. Perhaps you are already an expert in what you are writing about; then it will be very easy for you! Or perhaps you know how to write well and have some spare time on your hands; in that case, it’s a perfect opportunity to build on an existing skill set.

And don’t forget that there are so many other ways you can provide content. Do you like photography? Create a blog with pictures of your recent holiday. Do you have a talent for design or drawing? Create an infographic about how to hang a picture frame. Don’t underestimate the content that you can already create!

What is your talent? If you’re not sure, ask your friends and family what they think you are good at. You might be surprised by the answers you get!


Everybody loves to share interesting and entertaining things with their friends and followers on social media. It makes us feel more connected to the people we know, and it can also give our friends something interesting to read, watch or listen to. But what a lot of people don’t realise is that if you share content on your social media accounts that your customers are interested in, they may just like what you have posted – even if you haven’t created it yourself!

If you share something that your followers like, they might just come back for more. They may even click the link to go directly to the source. If you have attached some kind of call-to-action at the end, such as a Skype ID or email address, then this is an opportunity for them to contact you or leave feedback.

This is one of the biggest benefits of content creation that many people don’t think about: it has the power to share your message with more people than ever before! All you need to do now is figure out what kind of things your customers are interested in and start sharing accordingly. Do some research into relevant blogs and forums to find topics that you can add value to and then share them with your followers.


The Internet is a big place, and if someone can’t find the information they are looking for on their first search engine result, there is a good chance that they will try another one before giving up altogether. This means that you need to be especially unique if you want your content to get noticed!

This can be a challenge for many businesses, as they are not sure what their customers want. But it doesn’t have to be impossible; just make sure that you carry out some market research before you start writing. There are so many different tools and services out there that can help you find what your customers want. Ahrefs is one of them and it’s our favourite.

The Internet is full of information, but that doesn’t mean it isn’t worth trying to create something new. Even if what you have created has been written about before, there might be a twist or an interesting perspective that sets it apart from everything else! And if no one else has written about it, then your customers will be the first to know.

Search Engine Optimisation

Content is king! You’ve probably heard that phrase a lot before, and there’s a good reason for that. It’s true; content is an extremely important part of any SEO strategy . Many businesses make the mistake of instead focusing on what they think their customers want rather than the search engines.

This is why you need to create content in order to get your business noticed; not only will it help your visitors find what they are looking for, but it can also improve your ranking on Google . However, creating great content from scratch can be tough; that’s why many businesses like to use services like ours to help them out!

We have a team of talented writers , who will create the content that you need based on your brief, your writing style and your audience. You can choose from many different topics, and we even offer free samples so that you can see our writing in action before you make your decision. Contact us

Personal Connection

One of the most important things that any business needs to get right is their customer service. It doesn’t matter if you provide great service, as long as your customers don’t actually know about it! So creating content can not only help to make sure that people are aware of what you have to offer, but it can also help to improve your customer service.

Increased Target Audience

I’m sure that you have known a few people over the years who tend to just copy and paste content from one place to another, without changing any of it. While this might seem like a good idea at first, when everyone is doing this then no one stands out.

You don’t want to do this, as it will hurt your chances of ranking for anything on Google . However, what you can also do is promote other people’s content in order to help them get noticed and then share their links with your followers too. Not only will you help them gain some exposure, but they might even share what you’ve created in return.

Equality & Trust

Trust is a huge issue online, and people are much more likely to buy from someone they know or trust than they are from someone who they don’t. One way that you can gain the trust of your customers is by creating content for them; it shows that you care about them and want them to be educated about what you have to offer. Furthermore, by promoting other people’s content, you can also gain someone else’s trust while sharing your business links in the process.


In this article, we’ve discussed how content can be a better marketing strategy than SEO. We hope you found these tips helpful and have decided to implement them in your own business! If you want help creating engaging content for your audience or need more ideas on how to leverage the power of the human brain with neuroscience sales tips, please reach out to our team of experts today.


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